It is possible, but it is not easy. Creating these types of experiences is difficult and time consuming, and requires a lot of expertise and resources to deliver. Why is it so challenging to build video players? First, there is a lot of duplicate work. For example, each player developer has written their own code for player controls (such as the scrub bar) and to gracefully handle errors. The second problem is the lack of standard interfaces for services like advertising and analytics. Everybody is spending time solving these same basic problems, with little time left over to focus on parts of the player that should be unique. It’s those unique aspects of a player — the user interface and an engaging experience — that really have the power to increase audience engagement. So the opportunity cost is high, and over time the problem is magnified, as the technology evolves, player development efforts require increasing investments just to stay current.
OSMF was created to help you monetize and protect your video assets by making it easier to create and maintain the rich media experiences your audience demands. To understand more about how OSMF helps make this possible, review some of the resources shown below:
Read about Niall Kennedy’s use of OSMF to create a full featured media player for the VideoPress web site. Niall talks about how OSMF simplified the whole media player development process, including customized “skinning” of the player, and integration of plug-ins for captioning and the Quantcast video analytics service. The article is published in the August edition of the Adobe Edge newsletter and is titled: OSMF: Simplifying the media player development process.